Question

Когда фирма Apple начинает продажу новой марки сотового телефона, из покупателей выстраиваются огромные очереди. Какие факторы спроса вызывают это явление? Какой вид спроса преобладает в этот момент: функциональный или нефункциональный?

Answer 1

В большинстве своем, спрос нефункциональный, так как люди покупают данный аппарат ради "понтов". На функционал обращают внимание истинные фанатики аппаратуры от "Яблока". Один из факторов спроса - ценовой. Отсюда вытекает и нефункциональный спрос.

Answer 2

Factors Driving Demand for Apple's New Mobile Phone

The release of a new Apple mobile phone often leads to long queues of eager customers waiting to purchase the latest device. Several factors contribute to this phenomenon:

1. Brand Loyalty: Apple has cultivated a strong and dedicated customer base over the years. Many consumers are loyal to the brand and eagerly anticipate new product releases. This loyalty is driven by factors such as Apple's reputation for innovation, quality, and user-friendly interfaces.

2. Perceived Value: Apple's marketing strategies and product positioning create a perception of high value among consumers. The company emphasizes the unique features, design, and user experience of its devices, which can generate excitement and anticipation for new releases.

3. Technological Advancements: Apple's new mobile phones often come with technological advancements and improvements over previous models. These advancements, such as enhanced camera capabilities, faster processors, or new software features, can attract tech enthusiasts and early adopters who want to experience the latest innovations.

4. Social Influence: The influence of social media, online communities, and word-of-mouth plays a significant role in driving demand for Apple's new products. Positive reviews, recommendations, and discussions among friends, family, and online communities can create a sense of urgency and desire to own the latest device.

5. Limited Supply: Apple sometimes intentionally limits the initial supply of new devices, creating a sense of scarcity and exclusivity. This scarcity can further drive demand and contribute to the formation of long queues outside Apple stores.

Functional or Non-functional Demand?

In terms of the predominant type of demand during the release of a new Apple mobile phone, both functional and non-functional demand can be observed.

1. Functional Demand: Functional demand refers to the desire for a product based on its practical benefits and features. In the case of Apple's new mobile phones, functional demand is driven by factors such as improved performance, better camera quality, enhanced battery life, and new software features. Customers who prioritize these functional aspects are motivated to upgrade to the latest device to enjoy these benefits.

2. Non-functional Demand: Non-functional demand, also known as emotional or psychological demand, is driven by factors beyond the practical benefits of a product. In the case of Apple's new mobile phones, non-functional demand can be attributed to factors such as social status, prestige, and the desire to be part of a community of Apple users. Owning the latest Apple device can be seen as a symbol of status, fashion, and trendiness, which appeals to consumers seeking social recognition and belonging.

In conclusion, the factors driving demand for Apple's new mobile phones include brand loyalty, perceived value, technological advancements, social influence, and limited supply. During the release of a new device, both functional and non-functional demand can be observed