Question

Нужно немного упростить текст, чтобы было легче рассказывать, но суть осталась Smell is a common trick used to get shoppers spending. Most supermarkets now welcome customers with the smell of fresh bread or roast chicken to make you hungry, in which case you are much more likely to buy food.The way that products are displayed also plays a very important role. More popular items are usually in the middle of aisles so that you have to walk further, past more products to reach them. Products that shops want to promote are piaced at eye-level or at the end of aisles to get maximum attention. Many gompanies pay shops to place their products there.Even the way floors are designed can make you spend more. In many supermarkets, the tiles in alsies with expensive items are smaller so that it sounds as if your trolley is moving faster, which makes you slow down and spend more time in that areaRetailers would quickly go out business if we walked straight in, bought what we needed, then walked straight out again.​

Answer 1

Ответ:

a good smell when entering a store is good marketing. if at the entrance it smells of fresh bread or sweets, then you will get hungry and want to buy something. there are also tricks with the arrangement of products, the most frequently purchased products are in the middle and by the time you get to them you will look at many more different products. there are also tricks with the floor, if the patterns on the floor are small, then it seems that you are moving fast and because of this you slow down to spend more time in one section or another.

Answer 2

Smell is a powerful tool used by supermarkets to entice customers and encourage them to spend more. When you walk into a supermarket, you may notice the enticing aroma of fresh bread or roast chicken. This is not a coincidence; it is a deliberate strategy to make you hungry and more likely to purchase food items. By stimulating your senses, supermarkets create an atmosphere that increases your desire to buy.

In addition to smell, the way products are displayed also plays a crucial role in influencing consumer behavior. Popular items are strategically placed in the middle of aisles, forcing you to walk further and pass by more products before reaching them. This increases the chances of impulse purchases as you are exposed to a greater variety of products. Moreover, products that the store wants to promote are often positioned at eye-level or at the end of aisles to maximize visibility and capture your attention. Companies even pay supermarkets to showcase their products in these prime locations.

Interestingly, even the design of supermarket floors can impact your spending habits. In many supermarkets, the tiles in aisles with expensive items are deliberately made smaller. As a result, when you push your shopping cart, it creates a faster and louder sound, giving you the illusion that you are moving quickly. This tactic subconsciously slows you down, making you spend more time in that area and potentially leading to additional purchases.

The strategies employed by retailers are aimed at prolonging your shopping experience and increasing the likelihood of impulse buying. If we simply walked into a store, bought what we needed, and left, retailers would struggle to stay in business. Therefore, supermarkets invest significant effort in creating an environment that captivates our senses and influences our purchasing decisions. By being aware of these tactics, we can make more informed choices and resist the temptation to overspend.