Question

11 Read the text and answer questions 1-4. Have you ever dreamed about opening a restaurant? If so, then you have something in common with me. Ever since I was a small boy I wanted to be a chef, with much of my childhood spent in the kitchen with my grandma making cakes and sweet things. Back then, my main ambition was to work in a restaurant, but since taking a number of stressful and badly paid jobs in different restaurants, my ideas have changed. When I first started to talk about my big plans, many people told me it was an impossible dream. They thought there was too much risk involved, particularly since there are so many restaurants close to where I live. However, I’m happy I didn’t listen to them. It’s actually quite possible to follow any dream you have as long as you are ready to deal with some difficulties and enjoy taking on new challenges. If you really love what you do, it may be the best step you have ever taken. There are a number of things to consider before you go ahead with your plan. Money is always a big issue. There are a lot of things you need to buy before opening to customers such as furniture and supplies, and then once you open there will be staff to pay. They will need to be paid even during times when there isn’t a lot of business so you need to have money in the bank. I’d recommend having enough money saved so that you can continue to serve customers for two or three months even without making any money. Otherwise you might have to shut down before you even get going. The next thing to consider is how to get customers. Choosing a popular location is vital, but even more important is offering a unique and interesting experience to diners. I love going to restaurants that serve unusual food or have a special atmosphere. You can do that by offering live music or hanging original art on the walls. I visited a lot of different restaurants when I was considering what my place should look like, and that helped me to decide what was important. I ended up opening a restaurant serving traditional food as I realised there was nothing like that in my local area. The final aspect is becoming known to the public. Social media is a great tool for making sure that people hear about your restaurant, but traditional advertising is also important. Not everyone, in particular older people with plenty of money, use social networks, and you don’t want to miss the opportunity to serve them. You can also organise special events that people will be excited to attend. Most importantly, show how passionate you are about the food you serve, the way you treat customers and the experience you offer. With enough love and dedication, you really can succeed. 1 Why did the writer change their mind about working in a restaurant? ___________________________________________ ___________________________________________ 2 What are the consequences of not having enough money in the bank? ___________________________________________ ___________________________________________ 3 What’s the most important thing to consider when attracting customers? ___________________________________________ ___________________________________________ 4 What are the dangers of only advertising on social media? ___________________________________________ ___________________________________________

Answer 1

1. The writes experienced multiple stressful and badly paid jobs in different restaurants which contributed to change in his ideas. Also, People did not believe in him and they did not support him.
2. If there is no enough money in the bank, then the restaurant owner cannot buy enough supplies that are needed for the restaurant, he wouldn’t be able to pay the staff’s salary. You will have to shut down in case if you will run out of money.
3. When attracting customers, the most important thing is choosing a popular location and unique and interesting experiences for dining. You can serve unusual food, have special atmosphere, offer live music or hang original art works on the walls.
4. Not everyone has access to internet and social medias, especially elder people. Missing out on customers who cannot access the met is the danger of advertising on social media

Answer 2

1. The writer changed their mind about working in a restaurant because they had taken on stressful and badly paid jobs in different restaurants, which altered their perspective and ambitions.
2. The consequence of not having enough money in the bank is that the restaurant may have to shut down before it even gets started. The writer recommends having enough money saved to continue serving customers for two or three months, even without making any money.
3. The most important thing to consider when attracting customers is offering a unique and interesting experience to diners. Choosing a popular location is vital, but it is even more important to provide something different and special, such as serving unusual food, creating a special atmosphere, offering live music, or displaying original art on the walls.