Question

Фирма "Мир диваноф" планирует увеличить рекламный бюджет на 600 тыс. рудлей.Если фирма будет продавать свои диваны по средней цене 10500 руб. при переменных издершках на единицу продукции в 7500 руб.,то какой дополнительный объем сбыта потребуется для покрытия дополнительных расходов на рекламу?

Answer 1

Решение:
10,5 – 7,5 = 3  тыс. руб.
600 000/3 = 200 тыс. руб. 

Answer 2

To calculate the additional sales volume required to cover the additional advertising expenses, we can use the formula:

Additional Sales Volume = Additional Advertising Expenses / Contribution Margin per Unit

In this case, the additional advertising expenses are 600,000 rubles, and the contribution margin per unit is the difference between the selling price and the variable cost per unit.

Given that the average selling price is 10,500 rubles and the variable cost per unit is 7,500 rubles, we can calculate the contribution margin per unit as:

Contribution Margin per Unit = Selling Price - Variable Cost per Unit

Contribution Margin per Unit = 10,500 rubles - 7,500 rubles = 3,000 rubles

Now, we can calculate the additional sales volume:

Additional Sales Volume = Additional Advertising Expenses / Contribution Margin per Unit

Additional Sales Volume = 600,000 rubles / 3,000 rubles = 200 units

Therefore, the company "Мир диваноф" would need to sell an additional 200 units of their sofas to cover the additional advertising expenses of 600,000 rubles.

Please note that the above calculation assumes that all additional sales will have the same contribution margin per unit. In reality, the contribution margin per unit may vary depending on factors such as product mix and customer preferences.