Question

В следующих предложениях подчеркните определения, выраженные именем существительным: 1. The exchange rate is the amount of one currency needed to buy another currency. 2. A business plan should prove that your business will generate enough revenue to cover your expenses and make a satisfactory return for bankers and investors. 3. Sales promotion can be directed at the consumer, the trade purchaser or the company's sales force.

Answer 1

1 exchange rate2 revenue 3 trade purchaser

Answer 2

1. The exchange rate is the amount of one currency needed to buy another currency.

In this sentence, the noun "exchange rate" is being defined. The exchange rate refers to the value of one currency in terms of another currency. It represents the amount of one currency that is needed to purchase a unit of another currency. For example, if the exchange rate between the US dollar and the euro is 1.2, it means that 1 US dollar is equivalent to 1.2 euros. The exchange rate is determined by various factors such as supply and demand in the foreign exchange market, interest rates, inflation, and economic conditions of the countries involved.

2. A business plan should prove that your business will generate enough revenue to cover your expenses and make a satisfactory return for bankers and investors.

In this sentence, the noun "business plan" is being defined. A business plan is a written document that outlines the goals, strategies, and financial projections of a business. It serves as a roadmap for the business and provides a detailed description of how the business will operate and achieve its objectives. One of the key purposes of a business plan is to demonstrate that the business has the potential to generate sufficient revenue to cover its expenses and generate a satisfactory return on investment for bankers and investors. The business plan typically includes sections on market analysis, marketing strategies, financial projections, and operational plans.

3. Sales promotion can be directed at the consumer, the trade purchaser, or the company's sales force.

In this sentence, the noun "sales promotion" is being defined. Sales promotion refers to the activities and techniques used to stimulate the demand for a product or service and increase its sales. It is a marketing strategy that aims to attract customers, encourage them to make a purchase, and create a sense of urgency or excitement around the product or service. Sales promotion can be targeted at different groups, including the consumer (end-user), the trade purchaser (wholesalers, retailers), or the company's sales force (sales representatives, distributors). The specific tactics used in sales promotion may include discounts, coupons, contests, free samples, loyalty programs, and other promotional offers [[3]](https://www.academia.edu/36193009/%D0%9C%D1%83%D0%B7%D0%BB%D0%B0%D0%BD%D0%BE%D0%B2%D0%B0_%D0%95_%D0%A1_%D0%90%D0%BD%D0%B3%D0%BB%D0%B8%D0%B9%D1%81%D0%BA%D0%B8%D0%B9_%D1%8F%D0%B7%D1%8B%D0%BA_%D0%9D%D0%BE%D0%B2%D1%8B%D0%B9_%D0%BF%D0%BE%D0%BB%D0%BD%D1%8B%D0%B9_%D1%81%D0%BF%D1%80%D0%B0%D0%B2%D0%BE%D1%87%D0%BD%D0%B8%D0%BA_%D0%B4%D0%BB%D1%8F_%D0%BF%D0%BE%D0%B4%D0%B3%D0%BE%D1%82%D0%BE%D0%B2%D0%BA%D0%B8_%D0%BA_%D0%95%D0%93%D0%AD).