Question

Дайте письмові відповіді на запитання 1) What is advertising? 2) How it be may spread? 3) Where was the oldest advertisement found? How old is it? 4) Which products were advertised the first? 5) What kind of advertising do you know? 6) What are the purposes of advertising? 7) What makes a good advertising?

Answer 1

1) What is advertising?

1) Advertising is information

2) How it be may spread?

2) distributed in any way in any form and using any means

3) Where was the oldest advertisement found? How old is it?

3) The very first photo advertisement in the world appeared in 1839.

4) Which products were advertised the first?

4)????

5) What kind of advertising do you know?

5)TV advertising Radio advertising Internet advertising Outdoor advertising Indoor advertising Transit advertising Printable advertisement Souvenir advertising

6) What are the purposes of advertising?

6) Basic: to get the consumer to perform the desired action by the advertiser

7) What makes a good advertising?

7) Advertising helps the consumer (potential buyer) to make a purchase decision, his information about the product

Answer 2

1) What is advertising? Advertising is a form of communication intended to persuade an audience to take some action, usually with respect to products, services, ideas, or even individuals. It is a marketing strategy that involves creating and disseminating messages to promote and sell a product or service.

2) How may it be spread? Advertising can be spread through various channels and mediums, including: - Traditional Media: Television, radio, print (newspapers, magazines), billboards. - Digital Media: Online platforms, social media, websites, email marketing. - Outdoor Advertising: Billboards, posters, transit ads. - Direct Marketing: Direct mail, telemarketing. - Product Placement: Integrating products into TV shows, movies, or other media content.

3) Where was the oldest advertisement found? How old is it? The oldest known advertisement was found in the ruins of the ancient city of Pompeii, near Naples, Italy. The advertisement is for a tavern called "The Thermopolium of Asellina" and dates back to around 79 AD when Pompeii was destroyed by the eruption of Mount Vesuvius.

4) Which products were advertised first? The earliest forms of advertising were often for basic goods and services such as food, wine, and accommodation. In ancient times, shopkeepers in Greece and Rome used various signs and symbols to attract customers to their establishments.

5) What kind of advertising do you know? There are various types of advertising, including: - Print Advertising: In newspapers, magazines, brochures. - Broadcast Advertising: On television and radio. - Digital Advertising: On websites, social media, email. - Outdoor Advertising: Billboards, transit ads. - Direct Marketing: Direct mail, telemarketing. - Product Placement: Integrating products into TV shows, movies. - Native Advertising: Integrated into the content of websites.

6) What are the purposes of advertising? - To Inform: Providing information about a product or service. - To Persuade: Convincing the audience to choose a particular product or service. - To Remind: Reinforcing the awareness of a brand or product. - To Build Brand Image: Creating a positive perception of a brand. - To Drive Sales: Generating immediate sales or leads.

7) What makes good advertising? - Creativity: Engaging and memorable content. - Clarity: Clearly conveying the message and call-to-action. - Targeting: Reaching the intended audience effectively. - Relevance: Aligning with the needs and interests of the audience. - Emotional Appeal: Connecting with emotions to create a lasting impact. - Measurability: Being able to assess the effectiveness of the campaign through metrics and analytics.