
Exercise 2. Answer the questions. 1. Who is the price leader in your business? 2. How can you
become a price leader? What should you do for this? 3.How should one start promotional campaign? 4.Why is it dangerous to produce price sensitive goods? 5. Why is it important to have competitors in business? 6. What should you do to leave your competitors behind? 7. What knowledge must you have to be good at marketing?

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1. The price leader in our business is currently our main competitor, XYZ Company.
2. To become a price leader, we can start by conducting a thorough analysis of our costs and pricing strategies. We should focus on reducing our production and operational costs, while still maintaining high quality products or services. Additionally, we can consider offering discounts, promotions, and loyalty programs to attract more customers.
3. One should start a promotional campaign by first identifying the target audience and understanding their needs and preferences. Then, create a compelling message and choose the most effective channels to reach the target audience. It's important to set clear objectives and measure the results of the promotional campaign to ensure its success.
4. It is dangerous to produce price sensitive goods because it can lead to price wars with competitors, which can negatively impact the profitability and sustainability of the business. Additionally, it can also devalue the brand and make it difficult to maintain a premium position in the market.
5. It is important to have competitors in business because they help to drive innovation, improve quality, and provide customers with more options. Competition also encourages businesses to be more efficient and customer-focused.
6. To leave our competitors behind, we should continuously innovate and improve our products or services. We should also focus on providing exceptional customer service and building strong relationships with our customers. Additionally, we can invest in marketing and branding strategies to differentiate ourselves from our competitors.
7. To be good at marketing, one must have knowledge of consumer behavior, market trends, advertising and promotional strategies, branding, and digital marketing techniques. It is also important to have strong analytical skills to measure the effectiveness of marketing campaigns and make data-driven decisions.


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