Question

Complete the gaps in the text with the words from thebox. a) direct b) advertise c) aims d) target e) media f) agency g) audience h)campaigns Product advertising is an important part of the marketing mix.It___1___to increase sales by making a product or service known to a wider___2___,and by emphasizing its positive qualities.A company can___3___in a variety of ways, depending on how much it wishes to spend and the size and type of audience it wishes to___4___.The different___5___for advertising include television,radio, newspapers,magazines,the Internet and___6___mail.The design and organization of advertising ___7___is usually the job of an advertising___8___.

Answer 1

Product advertising is an important part of the marketing mix.It 1. -c) АIMS to increase sales by making a product or service known to a wider 2-g) AUDIENCE ,and by emphasizing its positive qualities.A company can 3- b) ADVERTISE in a variety of ways, depending on how much it wishes to spend and the size and type of audience it wishes to 4- d ) TARGET . The different 5. -e ) MEDIA for advertising include television,radio, newspapers,magazines,the Internet and 6.- a ) DIRECT mail.The design and organization of advertising 7. h) CAMPAIGNS is usually the job of an advertising 8. -f) AGENCY

Answer 2

Product advertising is an important part of the marketing mix. It aims to increase sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in a variety of ways, depending on how much it wishes to spend and the size and type of audience it wishes to target. The different media for advertising include television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency.