Question

HELP!! перевод Stage 2. This is possibly the most important stage in sales. Many people are nervous about buying because they think that sales consultants only want to get their money. From the very first moment with a new client you need to convince them that you are really interested in helping them find the right holiday. Of course, sometimes people go into a travel agency just to browse through the brochures. In this case do not stand next to them and ask questions, let them know you are there, but leave them alone. Give them time. Stage 3. When a customer asks for help or information, we move on to the next stage - investigating the customer's needs. This is also an important part of the sales process; it is only when you have a clear idea about where a client wants to go, when they want to travel, who with, and so on, that you can select the best products for them. Stage 4. When you have selected the most suitable products you need to present them in terms of: Features - these are what a holiday has, such as the hotel facilities, transfers from the airport, excursions, etc. Advantages - these are what make the holiday better than other similar holidays. The fact that the price of a holiday includes all the excursions or all your bar costs, for example, would be an advantage. Benefits - why a particular feature is good for the customer you are talking to at that moment. At this point in the process many customers will want time to think. The best thing to do is to get their contact details and invite them to take the brochures home and browse through them. If you have done a good job of presenting the product. they will probably be back a few days later

Answer 1

Этап 2. Это, возможно, самый важный этап продаж. Многие беспокоятся о совершении покупки, так как думают, что продавцы хотят лишь получить свои деньги. С самого начала вам надо убедить нового клиента, что вы действительно заинтересованы оказать ему помощь в подборе хорошего отдыха. Конечно, иногда люди приходят в туристическое агентство просто полистать брошюры. В этом случае не стоит стоять над ними и задавать вопросы. Просто дайте им знать, что вы рядом, но оставьте их в покое. Дайте им время.
Этап 3. Когда клиент просит помощи или желает получить информацию, мы переходим к следующему этапу - определение потребностей заказчика. Это тоже важная часть процесса продаж; только чётко понимая, куда клиент хочет отправиться, когда, с кем и так далее, вы можете выбрать для него наилучший вариант.
Этап 4. Подобрав самый оптимальный вариант, необходимо представить его с точки зрения:
Услуг - что входит в пакет, например, услуги отеля, трансферы из аэропорта, экскурсии и так далее.
Преимущества - что именно делает этот вариант выигрышным на фоне других похожих. Факт, что в стоимость тура входят, например, экскурсии или расходы на мини-бар будет преимуществом.
Выгода - почему именно этот вариант является самых подходящим для этого конкретного клиента. На этом этапе заказчику может потребоваться время на обдумывание. Лучше всего записать его контактную информацию и предложить забрать брошюры домой и просмотреть их. Если вы надлежащим образом провели презентацию тура, возможно, клиент вернётся через несколько дней.

Answer 2

Stage 2 of the sales process is crucial because it involves building trust with the customer. Many people are hesitant to make a purchase because they believe that sales consultants are only interested in their money. To overcome this, it is important to convey to the customer from the very beginning that you genuinely want to help them find the right holiday.

In some cases, customers may visit a travel agency just to browse through brochures. In such situations, it is best to give them space and not overwhelm them with questions. Let them know that you are available to assist them if needed, but allow them time to explore on their own.

Moving on to Stage 3, when a customer asks for help or information, it is important to investigate their needs. This involves understanding their travel preferences, such as their desired destination, travel dates, and who they will be traveling with. This information is crucial in order to select the most suitable products for the customer.

Once the most suitable products have been selected in Stage 4, it is important to present them effectively. This involves highlighting the features of the holiday, such as hotel facilities, airport transfers, and excursions. Additionally, it is important to emphasize the advantages of the holiday compared to similar offerings, such as inclusive excursions or all-inclusive bar costs. Lastly, it is important to explain the benefits of specific features for the customer you are speaking to at that moment.

At this point, many customers may need time to think about the options presented to them. It is recommended to obtain their contact details and invite them to take the brochures home to review at their own pace. If the presentation was done effectively, there is a good chance that they will return a few days later to make a purchase.

Overall, the key to success in Stage 2 and beyond is to build trust with the customer by genuinely showing interest in helping them find the right holiday and by presenting the products effectively, highlighting their features, advantages, and benefits.