Вопрос задан 18.07.2023 в 09:35. Предмет Английский язык. Спрашивает Нагуманова Камила.

Напишите ессе по английскому (150 слов) Should there be limits on how photos are changes in

advertising? Why? / Why not? Why do companies use celebrities to advertise their products?
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Отвечает Савкина Оля.

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Title: Ethical Considerations in Advertising: Limits on Photo Alterations and Celebrity Endorsements

In the world of advertising, the use of altered photos has become a commonplace practice to enhance the appeal of products. However, the question arises as to whether there should be limits on how extensively photos are changed in advertising. This essay will argue that imposing reasonable restrictions is essential to maintain ethical standards.

Firstly, excessive photo alterations can promote unrealistic beauty standards, leading to body image issues and self-esteem problems among consumers, particularly impressionable youth. By setting limitations on photo editing, advertising would become more genuine, fostering a healthier self-image and promoting body positivity.

Secondly, companies often employ celebrities to endorse their products as it creates an instant association with fame, success, and credibility. Celebrities wield substantial influence over their fans, and by leveraging their popularity, companies can swiftly gain brand recognition and consumer trust.

However, there are also downsides to using celebrities in advertising. The authenticity of the endorsement may be questioned, and consumers might perceive it as a mere commercial transaction rather than a genuine belief in the product's quality.

In conclusion, introducing restrictions on photo alterations in advertising can foster a more responsible industry, promoting realistic standards of beauty. As for celebrity endorsements, while they can boost a brand's popularity, companies should carefully consider the alignment between the celebrity's image and the product to maintain authenticity and trust among consumers. Striking a balance between creativity and ethical responsibility is crucial in shaping a more transparent and socially conscious advertising landscape.

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