Question

3 Choose the correct form. When I first started working in the business, advertising was much 'less important / the most important than it is nowadays and our budgets weren't anything like as big / bigger as they are now. Companies now realise that marketing is °more complex / complexer because there are so many different kinds of media. For example, the internet is one of the "fastest / most fast ways of launching a new product, especially to young people. At the click of a button you can send out adverts. It's also "cheaper / cheapest than television advertising, which takes months of planning and costs a fortune. It's true that television reaches the higher / highest number of people at once but in many cases internet advertising can be just as effective 'than / as TV. For example, by choosing the right websites you are more / most likely to reach your target market.

Answer 1

When I first started working in the business, advertising was much less important than it is nowadays and our budgets weren't anything like as big as they are now. Companies now realise that marketing is more complex because there are so many different kinds of media. For example, the internet is one of the fastest ways of launching a new product, especially to young people. At the click of a button you can send out adverts. It's also cheaper than television advertising, which takes months of planning and costs a fortune. It's true that television reaches the highest number of people at once but in many cases internet advertising can be just as effective as TV. For example, by choosing the right websites you are most likely to reach your target market.

Answer 2

When I first started working in the business, advertising was much less important than it is nowadays and our budgets weren't anything like as big as they are now. Companies now realize that marketing is more complex because there are so many different kinds of media. For example, the internet is one of the fastest ways of launching a new product, especially to young people. At the click of a button, you can send out adverts. It's also cheaper than television advertising, which takes months of planning and costs a fortune. It's true that television reaches the highest number of people at once, but in many cases, internet advertising can be just as effective as TV. For example, by choosing the right websites, you are most likely to reach your target market.