Question

Reading Task 1. Read the statements, decide if they are TRUE or FALSE and explain your choice.The power of advertising over kids1. Advertising has an influence on everyone in one way or another, but it especially has had an influence onchildren.2. Advertising influences children's choice of toys. If a television commercial displays children laughing andplaying, children think it must be a great toy, regardless of the type. For example, my three old desperately wantsa skateboard for Christmas. Every time he sees a skateboard commercial, he gets excited. He believes that if hehad a skateboard, he would instantly have the same fun and skill as the boys on television.3. Another influence advertising has had is on the clothes children want to wear. Clothes from Wal-Mart and K-Mart are no longer satisfactory. Brand names such as GAP, Tommy Hilfiger, and American Eagle are much moreappealing to them. My teenage daughter is constantly looking through catalogs and magazines, examining eachoutfit down to the last detail. She continuously wants to change her wardrobe to keep up with the latest fashiontrends and most popular brand names.4. Last, advertising influences the food children want to eat. Cartoon characters are placed on boxes of foodssuch as crackers and cereal to influence young children.5. As long as companies to target our youth with advertising jingles, slogans, and cartoon characters, childrenand teenagers will continue to be influenced by the product with the most advertising appeal.True / False and Explanation1 Children want to buy products they see in the advertisement even if they don't know what it is.2 Teens and children don't care about the latest fashion.3 Companies do not use the famous cartoon characters to sell their products.(6 points)Read the article and answers the questions,4. What is the aim of an advertisement?5. What does a child believe having a skateboard?6.Why does a teenage girl want to change her wardrobe?​

Answer 1

1. Children want to buy products they see in the advertisement even if they don’t know what it is. - TRUE

2. Teens and children don’t care about the latest fashion. - FALSE

Brand names such as GAP, Tommy Hilfiger, and American Eagle are much more appealing to them.

3. Companies do not use the famous cartoon characters to sell their products. - FALSE

Cartoon characters are placed on boxes of foods such as crackers and cereal to influence young children.

4. What is the aim of an advertisement?

The aim of an advertisement is to have an influence on everyone in one way or another, but it especially has had an influence on children.

5. What does a child believe having a skateboard?

He believes that if he had a skateboard, he would instantly have the same fun and skill as the boys on television.

6. Why does a teenage girl want to change her wardrobe?

She wants to change her wardrobe to keep up with the latest fashion trends and most popular brand names.

Answer 2

1. True. The statement is supported by the example provided, where the child gets excited about getting a skateboard after seeing a commercial. It suggests that children want to buy products they see in advertisements even if they don't fully understand what the product is.

2. True. The statement is supported by the example given about the child wanting a skateboard after seeing children in a commercial having fun and displaying skills. It indicates that children can be influenced by advertisements and believe that possessing a certain product will enable them to have the same experiences as shown in the ads.

3. False. The statement contradicts the information provided in the passage. It mentions that brand names like GAP, Tommy Hilfiger, and American Eagle are more appealing to children than clothes from Wal-Mart and K-Mart. This suggests that children are influenced by advertising to prefer certain brands over others.

4. True. The passage implies that the aim of advertising is to influence consumer behavior, specifically targeting children and teenagers. It mentions the use of advertising techniques like jingles, slogans, and cartoon characters to appeal to the youth and influence their choices of products.

5. A child believes that having a skateboard will instantly provide them with the same fun and skill as the boys on television. This belief is based on the influence of advertising, where commercials depict children having a great time with the skateboard, leading the child to desire the same experience.

6. A teenage girl wants to change her wardrobe to keep up with the latest fashion trends and popular brand names. This desire is influenced by advertising, as mentioned in the passage. The girl constantly looks through catalogs and magazines, examining each outfit, indicating her interest in fashion and the influence of advertising on her desire to stay up-to-date with trends.