Question

Task 1 . Match the words with their meanings. Сопоставьте слова с их значениями. 1. billboard 2. commercial 3. slogan 4. leaflet 5. promotion 6.endorsement 7.word-of-mouth advertising 8. mailorder 9. product placement 10.banner a) a short phrase that is easy to remember b)advertising a product by putting it in a film o ra TV programme c)use of a product by a well-known person who says they like it d)a printed sheet of paper containing information or advertising something e)passing information about a productor service from one person to another orally f) a large out door board for displaying advertisements g)publicizing a product to increase sales h) an advert onTV i)buying goods from a company that sends them by post j)an advertisement appearing on a web page in the form of abar,column or box

Answer 1

1. billboard - f) a large outdoor board for displaying advertisements
2. commercial - h) an advert on TV
3. slogan - a) a short phrase that is easy to remember
4. leaflet - d) a printed sheet of paper containing information or advertising something
5. promotion - g) publicizing a product to increase sales
6. endorsement - c) use of a product by a well-known person who says they like it
7. word-of-mouth advertising - e) passing information about a product or service from one person to another orally
8. mail order -  i) buying goods from a company that sends them by post
9. product placement - b) advertising a product by putting it in a film or a TV programme
10. banner - j) an advertisement appearing on a web page in the form of a bar,column or box

Answer 2

1. g) billboard - a large outdoor board for displaying advertisements
2. h) commercial - an advert on TV
3. a) slogan - a short phrase that is easy to remember
4. d) leaflet - a printed sheet of paper containing information or advertising something
5. f) promotion - publicizing a product to increase sales
6. c) endorsement - use of a product by a well-known person who says they like it
7. e) word-of-mouth advertising - passing information about a product or service from one person to another orally
8. i) mail order - buying goods from a company that sends them by post
9. b) product placement - advertising a product by putting it in a film or a TV programme
10. j) banner - an advertisement appearing on a web page in the form of a bar, column, or box.